5 December 2014,

It seems that sometimes even people who’ve been in the quality assurance industry for 10 years don’t have a ready answer to the question: “What is quality?” Here are the most common responses gathered by the American Society for Quality during a recent survey:


I guess one could argue that there are several definitions, depending how high up in the sky we choose to be:

  • At the micro level: “meeting the customer’s specifications”
  • In a slightly less narrow view: “fitness for use” combined with “never stopping to improve processes”
  • In terms an accountant understands: “ensuring customers come back and products do not”
  • On a more macro level: “doing the right things in the right way through the practice of excellence”

Unfortunately, most Chinese companies are still at the micro level. Producing a quality product means complying with rules imposed by a customer. With that mindset, higher quality means extra inspectors, who cost more money.

How about you – What does quality mean to you?

Source: qualityinspection.org

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